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‘The Design Business Review’

It’s a library of articles about the business of design.

The articles are based on real questions from real design businesses — pricing, positioning, client management, mental wellbeing, and the research we've done into what actually works. Many originated from knowledge earned from 30 years running a studio, and updated with research and insights from mentoring sessions with Australian designers.

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Carol Mackay Carol Mackay

3 questions guaranteed to give useless answers

Everything feels heavy in the design world right now. AI doom, budget cuts, clients who think Canva is a design agency. So here’s something lighter: the three questions that sound perfectly reasonable but guarantee you’ll get information you can’t actually use.

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