We call our library
‘The Design Business Review’

It’s a library of articles about the business of design.

The articles are based on real questions from real design businesses — pricing, positioning, client management, mental wellbeing, and the research we've done into what actually works. Many originated from knowledge earned from 30 years running a studio, and updated with research and insights from mentoring sessions with Australian designers.

New articles land every Wednesday morning AEST, straight to your inbox.
Got a topic you’re interested in but can’t find? Let us know… we might be able to help.

Design business, creative business, design studio, design career, Managing a design studio, managing an agency, business of design Carol Mackay Design business, creative business, design studio, design career, Managing a design studio, managing an agency, business of design Carol Mackay

A back-of-envelope benchmark worth doing even if your agency is thriving

Life can get very complicated for founders. Grab a calculator and give me 20 minutes and you’ll reveal if your studio has a profit leak and what to do about it.

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Design business, creative business, design studio, creative business management, design career, Managing a design studio, managing an agency, business of design Carol Mackay Design business, creative business, design studio, creative business management, design career, Managing a design studio, managing an agency, business of design Carol Mackay

Time for a change

Designers earning the majority of their salary ‘on-the-tools’ need a change. They have a problem because now anyone can now do what previously only they could. 

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