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It’s a library of articles about the business of design.

The articles are based on real questions from real design businesses — pricing, positioning, client management, mental wellbeing, and the research we've done into what actually works. Many originated from knowledge earned from 30 years running a studio, and updated with research and insights from mentoring sessions with Australian designers.

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Design business, creative business, design studio, creative business management, design career, Managing a design studio, managing an agency, business of design Carol Mackay Design business, creative business, design studio, creative business management, design career, Managing a design studio, managing an agency, business of design Carol Mackay

Time for a change

Designers earning the majority of their salary ‘on-the-tools’ need a change. They have a problem because now anyone can now do what previously only they could. 

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