We call our library
‘The Design Business Review’
It’s a library of articles about the business of design.
The articles are based on real questions from real design businesses — pricing, positioning, client management, mental wellbeing, and the research we've done into what actually works. Many originated from knowledge earned from 30 years running a studio, and updated with research and insights from mentoring sessions with Australian designers.
New articles land every Wednesday morning AEST, straight to your inbox.
Got a topic you’re interested in but can’t find? Let us know… we might be able to help.
Evidence-based design
When the economy is tight, clients are more risk-averse. They demand research and evidence your design direction is valid.
Evidence-based design replaces the need to justify creative decisions with subjective reasoning.
This article explores what evidence-based design looks like in practice, and the implications for pricing a project
How to get on the RFQ shortlist
Research found by the time clients send a RFQ, they’ve already decided who they want to work with. They’ve chosen a designer from reputation, knowledge and past experience. They’ve chosen someone who is visible.
They may not have worked with them previously, but they’re most likely engaged with them – it means you need to be visible before clients start looking.