We call our library
‘The Design Business Review’
It’s a library of articles about the business of design.
The articles are based on real questions from real design businesses — pricing, positioning, client management, mental wellbeing, and the research we've done into what actually works. Many originated from knowledge earned from 30 years running a studio, and updated with research and insights from mentoring sessions with Australian designers.
New articles land every Wednesday morning AEST, straight to your inbox.
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Understanding client approval resistance
Increasingly, getting approvals is as much about psychology, behavioural science and language as it is about the design solution. Everyone – including clients – is under pressure and that can manifest as cold feet, regardless of how good your design solution is.
Understanding resistance as a natural human response changes how you approach presentations and feedback sessions.