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The articles are based on real questions from real design businesses — pricing, positioning, client management, mental wellbeing, and the research we've done into what actually works. Many originated from knowledge earned from 30 years running a studio, and updated with research and insights from mentoring sessions with Australian designers.

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Design business, creative business, design studio, design career, Managing a design studio, managing an agency, business of design, startups Carol Mackay Design business, creative business, design studio, design career, Managing a design studio, managing an agency, business of design, startups Carol Mackay

Why we changed our mind about design value

The definition of value is intrinsically linked to money, so when a designer talks about adding value, a client hears ‘adding money’. Better to talk about how design makes an impact.

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