dbc training - designers

Writing the perfect design brief

Increasing design projects through a reverse brief
You've been briefed on a project; it might be a brochure, a logo or identity, a website, a publication or a piece of packaging.

The Writing a perfect design brief workshop shows you how to prepare a reverse brief that extends the project and shows the client the added value of using design in other parts of their business.

This 3 hour workshop helps graphic designers, design managers and studio owners prepare a design brief in response to a client briefing.

What you will gain from this workshop;

• an understanding of the value of a good brief
• an ability to write a design brief that helps keep the project on track
• an understanding of the essential elements of a brief
• how to get a brief approved.

This workshop covers:

• how the organization's competitive and business strategy should be built into a brief
• the design brief or a "creative" brief
• when do you need a design brief
• who is responsible for developing/writing the design brief
• design briefs for internal groups as opposed to external agencies.

An analysis of two design briefs

Who should attend?

This 3 hour seminar will appeal to designers, design managers, studio owners.

How will it work?

This workshop will involve a limited group of participants. The workshop will be facilitated by Greg Branson.
Greg has had 20 years experience in running a design studio, building it up from two people to 13. Over the 20 years Greg has produced hundreds of briefs for clients. He will guide the workshops and share his knowledge of best practice in preparing a design brief. Read more about Greg Branson.

When: 9 June 2011 1.30 - 4.30pm
Where: Business Centre @365 Little Collins St - Grd Flr, 365 Little Collins Street, Melbourne
Cost: $275 inc gst

At your place

Not able to attend the Melbourne session? Let us bring it to you. Read more...

Register
To register your interest in this workshop contact Greg Branson

This workshop is only available to members


Membership
Membership of the dbc is free and open to all participants in the design loop.

Membership form