dbc training - designers

Developing strategic design in your studio

This 3 hour online workshop helps graphic designers understand how strategic design can be part of their client services.
As we face more and more competition from crowd sourcing we have to develop new directions for our businesses. The trend in the UK and USA is for designers to move closer to business services by showing that design can be part of business strategy.

What you will gain from this workshop;
    • an understanding of international trends in design strategy
    • an outline on what you need to do to introduce design strategy into your client services
    • an examination of design strategy from a designers viewpoint
    • an examination of design strategy from a clients perspective.


    This workshop covers:
    • what is strategic design?
    • how strategic design is being used in Australia and internationally
    • developing a strategic plan for your studio
    • developing a strategic design plan for a client
    • selling strategic design to a client
    • developing measurement of strategic design.
    How will it work?
    This workshop will be conducted online and will be facilitated by Greg Branson.
    Greg has had 20 years experience in running a design studio, building it up from two people to 13. He has developed design strategies that result in a substantial increase in studio business. He will guide the workshops and share his knowledge of best practice strategic design.

    Register
    To register your interest in this online workshop contact Greg Branson

    This workshop is only available to members


    Membership
    Membership of the dbc is free and open to all participants in the design loop.

    Membership form

    dbc training - designers

    The business of design - for designers
    A series of workshops presenting the skills needed to operate a successful design business.

    Half-day workshops

    One page business plan
    This workshop helps graphic designers develop a business plan that is concise and useable.

    Job costing workshop
    This workshop will help all designers work out the real cost of running a business and how to create a job costing system.

    Designing demand
    Practical advice on how to examine your current client base and expand it to capture new business.

    Developing strategic design in your studio
    This workshop helps graphic designers understand how strategic design can be part of their client services.

    Writing the perfect design brief
    This workshop helps graphic designers, design managers and studio owners prepare a design brief in response to a client briefing.

    Conducting a Design audit
    This workshop shows design studio owners a process for conducting a design audit.

    Developing a business case for design
    This workshop shows studio owners, design managers and account service people how to identify the need for design in new client markets.

    Web production management
    This workshop helps graphic designers, design managers and studio owners make the move into producing websites for clients without requiring any knowledge of web applications.

    Short courses

    Roundtable workshops
    Four 2-hour workshops give participants the opportunity to discuss studio management issues.