Job pricing eTutorial

Job pricing eTutorial

What you will gain from this eTutorial;

  • an in-depth understanding of the real cost of running a studio
  • an ability to translate your business costs into estimates that guarantee a profit
  • how to manage job expenses
  • ways to develop a job pricing system
The information is presented through onscreen presentations and video and will take between 90 minutes and two hours to complete.

Putting real value on design

Most studios cost on a historical basis. Their rate is based on what they think their previous employer charged. Or it is based on what they previously charged.

The Job pricing eTutorial will show you how to develop an accurate job costing system based on the cost of running your studio. It will show you how to get added return on your design work by increasing productivity and putting a value on design.

This eTutorial helps graphic designers work out what it costs to run their business and how to convert that into a job pricing system.

What they said

..very insightful and helpful - really valuable for our industry that is short on information and guidance like this - even the stats alone are good to know for reference...

Sean Savanah
SAVANAH DESIGN PTY LTD


This eTutorial covers:

  • about this eTutorial - how to use it.
  • our industry - the facts and figures and what they mean for you in pricing your work.
  • anatomy of a studio - how a typical studio is structured and how this helps you understand your competitors.
  • managing costs - how to check and measure costs and productivity in a studio.
  • hourly rates - how to work out the cost of running a studio and then develop a pricing system.
  • management systems - what to look for in a studio management system. How they help.

How will it work?

This online tutorial is presented by Greg Branson. Greg has had 20 years experience in running a design studio, building it up from two people to 13. He developed job pricing systems that resulted in a substantial bottom line increases. 
Read more about Greg Branson.

Time: Approx 90 minutes

Cost: $75 +gst

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What they said...

Completing the Design Business Council workshop on Job Pricing a couple of years ago was an important step forward for us managing and maintaining our design studio's ongoing profitability.

After 20 years of running a 'successful' design studio, it was gratifying to have what we were doing 'right' re-affirmed, and sobering to see where, as a business, we were still cutting ourselves short. As creatives, we aren't always writing with the business tip of the pen!

Now the new online Job Pricing tutorial version expands on the previous workshop course – and is a joy to navigate and absorb from the comfort of one's own studio chair (and around busy schedules!).

This tutorial is an eye-opening, practical, straightforward and easy to digest (but not dumbed-down) approach to providing valuable information – and a must for any design service business.

Now I have a more watchful eye on the business bottom line, and feel better equipped and confidently informed about placing an accurate hourly cost on the premium, value-added service we offer our clients.

Many thanks to Greg Branson and Carol Mackay for producing such an essential, well communicated design business resource, and so generously spreading their experience and wisdom.


Elly Mantzaris
Creative Director
BLACK WIDOW DESIGN