dbc training - designers

Developing a business case for design

Develop a strategic approach to design submissions
You've identified new markets for your studio. Or you want to get more and better work from your existing clients.

The Business case for design workshop shows you how to analyse a new or existing client's business and present a case for the strategic use of design.
This workshop shows you how to embed design into every aspect of an SME's business.

This 3 hour workshop shows studio owners, design managers and account service people how to identify the need for design in new client markets.
This workshop is a follow on from the Designing demand workshop.

What you will gain from this workshop;
  • an understanding of a business case presentation
  • an ability to analyse a potential clients' business
  • how to prepare a business case for design

This workshop covers:
  • what the research tells us
  • doing a client needs analysis
  • cost benefit analysis
  • identifying a return on design investment
  • design effectiveness measurement systems
How will it work?
This workshop will be conducted as an online tutorial presented by Greg Branson.
Greg has had 20 years experience in running a design studio, building it up from two people to 13. He has developed marketing plans for creative practices that result in a substantial increase in studio business. He will guide the workshops and share his knowledge of presenting design as part of a clients' business. Read more about Greg Branson.


Register
To register your interest in this online workshop contact Greg Branson

This workshop is only available to members


Membership
Membership of the dbc is free and open to all participants in the design loop.

Membership form

dbc training - designers

The business of design - for designers
A series of workshops presenting the skills needed to operate a successful design business.

Half-day workshops

One page business plan
This workshop helps graphic designers develop a business plan that is concise and useable.

Job costing workshop
This workshop will help all designers work out the real cost of running a business and how to create a job costing system.

Designing demand
Practical advice on how to examine your current client base and expand it to capture new business.

Developing strategic design in your studio
This workshop helps graphic designers understand how strategic design can be part of their client services.

Writing the perfect design brief
This workshop helps graphic designers, design managers and studio owners prepare a design brief in response to a client briefing.

Conducting a Design audit
This workshop shows design studio owners a process for conducting a design audit.

Developing a business case for design
This workshop shows studio owners, design managers and account service people how to identify the need for design in new client markets.

Web production management
This workshop helps graphic designers, design managers and studio owners make the move into producing websites for clients without requiring any knowledge of web applications.

Short courses

Roundtable workshops
Four 2-hour workshops give participants the opportunity to discuss studio management issues.