dbc training - designers

Designing demand

The skill needed to market your studio
What is it you are good at? What markets do you excel in?
How do you identify where to get more work, or better work?
The Designing demand workshop uses a tool specially developed by the dbc to help you answer all these questions and help you develop a plan to market your studio.

Designing demand shows studio owners, design managers and account service people how to identify the potential for growth in their existing markets.

This half day workshop will cover all the aspects that a design manager or studio owner needs to market their services.

What they said
I found the Strengths and Weaknesses sheet especially helpful to highlight any problem areas as an Account Manager. Now that I’ve identified the problems, I can start working on them!

Julie Schroder - Sage Creative

What you will gain from this workshop;
  • skills to identify your potential markets
  • an understanding of your marketing strengths and weaknesses
  • how to identify where your competition is coming from
  • how to identify your clients needs and expectations
This workshop covers:
    • an analysis of your current skills and markets
    • identifying the potential to expand your markets
    • strategies to grow your business in existing markets
    • competitor analysis
    • identification of your competitive edge
    • an action plan to gain more business
    Who should attend?

    This 3 hour seminar will appeal to designers, design managers, studio owners.

    How will it work?

    This workshop will involve a limited group of participants. The workshop will be facilitated by Greg Branson.
    Greg has had 20 years experience in running a design studio, building it up from two people to 13. He has developed marketing plans for creative practices that result in a substantial increase in studio business. He will guide the workshops and share his knowledge of best practice in marketing a design studio. Read more about Greg Branson.

    WHERE AND WHEN:

    Adelaide
    When: 1 July 2011 1.30pm-4.30pm
    Where: TBA

    Perth
    When: 8 July 2011 1.30pm-4.30pm
    Where: TBA

    Sydney
    When: 15 July 2011 1.30pm-4.30pm
    Where: TBA

    Canberra
    When: 22 July 2011 1.30pm-4.30pm
    Where: TBA

    Brisbane
    When: 29 July 2011 1.30pm-4.30pm
    Where: TBA

    See also Writing a strategic business plan workshop in Brisbane, Sydney, Canberra, Adelaide and Perth.

    Melbourne
    When: 1.30 - 4.30 21 July 2011
    Where: Business Centre @365 Little Collins St - Grd Flr, 365 Little Collins Street, Melbourne

    Not able to attend the Melbourne session? Let us bring it to you. Read more...

    Cost: $275 inc gst

    Register
    To register your interest in this workshop contact Greg Branson


    This workshop is only available to members


    Membership
    Membership of the dbc is free and open to all participants in the design loop.

    Membership form

    dbc training - designers

    The business of design - for designers
    A series of workshops presenting the skills needed to operate a successful design business.

    Half-day workshops

    One page business plan
    This workshop helps graphic designers develop a business plan that is concise and useable.

    Job costing workshop
    This workshop will help all designers work out the real cost of running a business and how to create a job costing system.

    Designing demand
    Practical advice on how to examine your current client base and expand it to capture new business.

    Developing strategic design in your studio
    This workshop helps graphic designers understand how strategic design can be part of their client services.

    Writing the perfect design brief
    This workshop helps graphic designers, design managers and studio owners prepare a design brief in response to a client briefing.

    Conducting a Design audit
    This workshop shows design studio owners a process for conducting a design audit.

    Developing a business case for design
    This workshop shows studio owners, design managers and account service people how to identify the need for design in new client markets.

    Web production management
    This workshop helps graphic designers, design managers and studio owners make the move into producing websites for clients without requiring any knowledge of web applications.

    Short courses

    Roundtable workshops
    Four 2-hour workshops give participants the opportunity to discuss studio management issues.