dbc training - designers
Designing demand
The skill needed to market your studio
What is it you are good at? What markets do you excel in?
How do you identify where to get more work, or better work?
The Designing demand workshop uses a tool specially developed by the dbc to help you answer all these questions and help you develop a plan to market your studio.
Designing demand shows studio owners, design managers and account service people how to identify the potential for growth in their existing markets.
This half day workshop will cover all the aspects that a design manager or studio owner needs to market their services.
What they said
I found the Strengths and Weaknesses sheet especially helpful to highlight any problem areas as an Account Manager. Now that I’ve identified the problems, I can start working on them!
Julie Schroder - Sage Creative
What you will gain from this workshop;
- skills to identify your potential markets
- an understanding of your marketing strengths and weaknesses
- how to identify where your competition is coming from
- how to identify your clients needs and expectations
This workshop covers:
- an analysis of your current skills and markets
- identifying the potential to expand your markets
- strategies to grow your business in existing markets
- competitor analysis
- identification of your competitive edge
- an action plan to gain more business
Who should attend?
This 3 hour seminar will appeal to designers, design managers, studio owners.
How will it work?
This workshop will involve a limited group of participants. The workshop will be facilitated by Greg Branson.
Greg has had 20 years experience in running a design studio, building it up from two people to 13. He has developed marketing plans for creative practices that result in a substantial increase in studio business. He will guide the workshops and share his knowledge of best practice in marketing a design studio.
When: 9.30 - 12.30 20 May 2010
Where: Business Centre @365 Little Collins St - Grd Flr, 365 Little Collins Street, Melbourne
Cost: $275 inc gst
Enrolment form
This workshop is only available to members
Membership
Membership of the dbc is free and open to all participants in the design loop.
Membership form