Design-in-Business strategy workshops

There are four half day workshops followed by four Roundtable workshops of two hours each.

Workshop details

Workshop 1: Terms of Business

This workshop covers:

•   defining your mission, vision and values
•   setting personal and business goals
•   identifying your strengths, weaknesses and opportunities
•   identifying your markets
•   setting strategies to achieve your goals
•   analysis of typical costs in a studio
•   managing and reducing studio costs
•   measuring and increasing productivity
•   analysis of a P+L to determine studio running costs
•   converting analysis into an hourly rate.

Workshop 2: Design from the client perspective

This workshop covers:

•   what the research tells us about the practice of design in Australia
•   profitability of Australian design studios
•   how design studios cost out their work
•   how design studios add value for their clients
•   what clients expect from credentials and creative pitches
•   how to build a successful client relationship
•   introducing design thinking to clients
•   gaining a brief from a client.

Workshop 3: The marketing of a design consultancy

This workshop covers:

•   an analysis of your current skills and markets
•   identifying the potential to expand your markets
•   strategies to grow your business in existing markets
•   competitor analysis
•   identification of your competitive edge
•   an action plan to gain more business.

Workshop 4: A business case for design

This workshop covers:

•   what the research tells us about Design-in-Business strategy
•   doing a client needs-analysis
•   design cost-benefit-analysis
•   developing a Design-in-Business strategy for an SME
•   identifying a return on design investment
•   design effectiveness measurement systems.

See more detail about the Roundtable workshops

REGISTER YOUR INTEREST...