Design-in-Business strategy workshops

• four half day workshops
• four two hour Roundtable workshops.

Design participants will receive printed workshop material including case studies and proformas as part of the program.

The program is funded by Enterprise Connect and there will be no fees charged to designers. The workshops will be facilitated by Greg Branson.

Design practices will be required to complete an online application form to gain entry to the program. This will allow us to select studios that fit the SMEs profile.

The workshops
The workshops will show you how to re-think the strategic role of design within your client’s business.

You will gain techniques for evolving design from a service/support/aesthetic activity to a core, strategic business role.

The program will show you design professionals can become credible, trusted, strategic business partners.

You will learn how to think and speak about design in business terms.

The four Design-in-Business half day workshops will be:

    Terms of Business - establishing the commercial base for your studio

    Design from the client side - how design is used in SMEs

    The marketing of a design consultancy - developing demand for your services

    A business case for design - how to present design as part of business strategy

See more detail on the workshops...

See more detail on the Roundtable workshops...