A business case for design
Developing strategic design in your business
There are many
international examples of how SMEs have benefited from design. The research conducted in the UK and replicated here shows that SMEs can improve their bottom line by using design.
The dbc has developed a design audit system to show SMEs how to innovate, develop new services and/or products as well as improve existing products and services. This program has been successfully used with SMEs such as
Home Hardware,
Volgren,
Sanbrook brands,
Unitex,
Australian Family Assurance and
Express Technology.
The dbc was funded by
Enterprise Connect to work with 20 SMEs to help them examine their current use of design and prepare a design audit that showed the value of introducing design at a strategic level.
The design audit was presented as a business case for design in each SME.
The design audit included:
- an evaluation of the current use of design
- an evaluation of peers/competitors use of design
- international benchmarking of the use of design in their industry
- a plan for the use of design at a strategic level in their business
Case studies
The dbc is currently preparing case studies for each of the 20 SMEs that took part in the project.
More information
Contact
Greg Branson
via
email
Ph 0412 762 045