dbc training - designers
Design audits
This half day workshop shows design studio owners a process for conducting a design audit. It uses a system developed by the dbc that was extensively trialled with a group of design studios in 2010.
What you will gain from this workshop;
- an in-depth understanding of the process of conducting a design audit
- how to 'sell' design audits to clients
- an understanding of the value of a design audit
- knowledge of how a design audit fits into a clients' business.
The workshops cover:
- analysing the vision, mission and values of a business
- examining what a business says and does
- evaluating business and marketing plans
- looking at internal and external communications
- analysing a clients' brand
- competitor analysis
- presenting a design audit
The course presenter
The course will be presented online by Greg Branson based on the program developed for the Design in business strategy workshops. This was an 8 week program that introduced design audits to a group of 12 design studios.
Read more about Greg Branson.
Who should attend
This course is designed for studio owners, designers and design managers.
Register
To register your interest in this workshop contact
Greg Branson
This workshop is only available to members
Membership
Membership of the dbc is free and open to all participants in the design loop.
Membership form
dbc training - designers
The business of design - for designers
A series of workshops presenting the skills needed to operate a successful design business.
Half-day workshops
One page business plan
This workshop helps graphic designers develop a business plan that is concise and useable.
Job costing workshop
This workshop will help all designers work out the real cost of running a business and how to create a job costing system.
Designing demand
Practical advice on how to examine your current client base and expand it to capture new business.
Developing strategic design in your studio
This workshop helps graphic designers understand how strategic design can be part of their client services.
Writing the perfect design brief
This workshop helps graphic designers, design managers and studio owners prepare a design brief in response to a client briefing.
Conducting a Design audit
This workshop shows design studio owners a process for conducting a design audit.
Developing a business case for design
This workshop shows studio owners, design managers and account service people how to identify the need for design in new client markets.
Web production management
This workshop helps graphic designers, design managers and
studio owners make the move into producing websites for clients without
requiring any knowledge of web applications.
Short courses
Roundtable workshops
Four 2-hour workshops give participants the opportunity to discuss studio management issues.