dbc training - clients

Preparing a design brief

This half day workshop is intended for those needing to brief a designer for a project.
Designers are only as good as the material you give them to work with. That's why a brief is of vital importance. It sets the starting point for the project and serves as a point of reference (and clarification) during all stages of the design process.

A range of projects will be covered - from a corporate identity to a simple brochure.

What you will gain from this workshop;
  • an understanding of the process that designers use
  • how to translate your marketing/communication needs into a design brief.
  • a series of proformas that cover a range of design projects
  • an understanding of the type of response to expect from your brief
  • an understanding of the production processes for different briefs

This workshop covers:
  • the design process
  • elements of the design brief
  • creativity vs objectivity
  • resources allocated
  • timing
  • response expectations
  • budgets
  • production specifications - stock and appropriate printing processes
  • copyright and intellectual property
  • An analysis of two design briefs
    Who should attend?

    This workshop is designed for clients, design buyers, communication consultants, design managers, account service managers, design lecturers

    The workshop presenter
    The workshop will be facilitated by Greg Branson.
    Greg has had 20 years experience in running a design studio, building it up from two people to 13. During that time he has received and responded to thousands of design briefs. He has assisted clients of all sizes and types to prepare design briefs for a wide range of communication/marketing projects.

    When:     On demand
    Where: Business Centre @365 Little Collins St - Grd Flr, 365 Little Collins Street, Melbourne

    Cost: $275 inc gst

    Register
    This workshop will be run when we have 10 participants registered.
    To register your interest in this workshop contact Greg Branson

    This workshop is only available to members


    Membership
    Membership of the dbc is free and open to all participants in the design loop.

    Membership form

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