dbc training - clients

Design in business strategy

This half day workshop helps SME business owners understand how design can be integrated into their business strategy. Using local and international case studies this workshop shows how to add design into a businesses strategy using a balanced scorecard approach. A hands-on approach in the workshop shows how to implement design thinking and measure the results.


What you will gain from this workshop;

    • an understanding of international trends in design in business strategy
    • an understanding of how businesses succeed from implementing design strategically
    • an outline of how to introduce design strategy into your business
    • introducing design thinking into your business


    This workshop covers:

    • what is strategic design?
    • how strategic design is being used in Australia and internationally
    • developing a strategic design plan for your business
    • selling strategic design to management
    • developing measurement of strategic design
    • developing design thinking skills
    How will it work?

    This workshop will involve a limited group of participants. The workshop will be facilitated by Greg Branson.
    Greg has had 20 years experience in running a design studio, building it up from two people to 13. He has developed design strategies that result in a substantial changes for SME's. He will guide the workshops and share his knowledge of best practice design in business strategy.

    When:
    11 May 2011 9.30 - 12.30
    Where: Business Centre @365 Little Collins St - Grd Flr, 365 Little Collins Street, Melbourne

    Cost: $275 inc gst

    Register
    To register your interest in this workshop contact Greg Branson

    This workshop is only available to members


    Membership
    Membership of the dbc is free and open to all participants in the design loop.

    Membership form

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