dbc training - clients
Reviewing your brand
This half day workshop demonstrates a method for reviewing an organisations' brand.
Managing a brand review is more than just engaging a designer. This workshop exposes you to a number of methodologies that can be used by practicing designers and a brand manager.
A range of organisations will be covered from a government department to a small business.
What you will gain from this workshop;
- an understanding of the purpose of a brand review
- how to brief a designer for a brand review
- an understanding of the language used in brand reviews
- an understanding of how to control the review process
This workshop covers:
- the process for reviewing a brand
- writing brand review guidelines
- gaining staff 'buy in' to a brand review
- getting staff feedback
- briefing a designer
- delivering and controlling the brand through the branding guidelines
Who should attend?
This workshop is designed for clients, design buyers, communication consultants, design managers, account service managers, design lecturers
The workshop presenter
The workshop will be facilitated by Greg Branson using a series of brand review examples.
Greg has had 20 years experience in running a design studio, building it up from two people to 13. During that time he has developed a brand audit system that has been used with businesses small and large as well as many government agencies.
When: 9.30 - 12.30 18 May 2010
Where: Business Centre @365 Little Collins St - Grd Flr, 365 Little Collins Street, Melbourne
Cost: $275 inc gst
Enrolment form
This workshop is only available to members
Membership
Membership of the dbc is free and open to all participants in the design loop.
Membership form