Business development audit

We all need to constantly canvas for new business. Some studios have a business plan and marketing plan that sets out the process for getting new business. But not many studios audit this process on a regular basis. This one-on-one session presents an audit of your business development process.

Audit details

    Session 1: The current situation

    This session gathers all of the information about your business and the way that you work. An onsite visit is used to gather this information and take a look at your operation.

    Session 2: Analysis of your business

    This session is conducted away from your studio and is used to bring together all the information gained in the first session. It includes an analysis of your competitors and the scope for expansion of your client base.


    Session 3: Presentation of the audit

    In this session we meet at your studio to present the audit. The audit will cover areas such as:

    •   an analysis of your current skills and markets
    •   identifying the potential to expand your markets
    •   strategies to grow your business in existing markets
    •   competitor analysis
    •   identification of your competitive edge
    •   an action plan to gain more business.

    How will it work?

    This audit will be conducted by Greg Branson.
    Greg has had 20 years experience in running a design studio, building it up from two people to 13. He has conducted business development audits for many studios as part of the dbc mentoring program.
    Read more about Greg Branson.


    When: On demand
    Where: Your studio

    Cost: $550 inc gst

    Register
    To register your interest in the audit contact Greg Branson

    This audit is only available to members


    Membership
    Membership of the dbc is free and open to all participants in the design loop.

    Membership form

    dbc training - designers

    The business of design - for designers
    A series of workshops presenting the skills needed to operate a successful design business.

    Half-day workshops

    One page business plan
    This workshop helps graphic designers develop a business plan that is concise and useable.

    Job costing workshop
    This workshop will help all designers work out the real cost of running a business and how to create a job costing system.

    Designing demand
    Practical advice on how to examine your current client base and expand it to capture new business.

    Developing strategic design in your studio
    This workshop helps graphic designers understand how strategic design can be part of their client services.

    Writing the perfect design brief
    This workshop helps graphic designers, design managers and studio owners prepare a design brief in response to a client briefing.

    Conducting a Design audit
    This workshop shows design studio owners a process for conducting a design audit.

    Developing a business case for design
    This workshop shows studio owners, design managers and account service people how to identify the need for design in new client markets.

    Web production management
    This workshop helps graphic designers, design managers and studio owners make the move into producing websites for clients without requiring any knowledge of web applications.

    Short courses

    Roundtable workshops
    Four 2-hour workshops give participants the opportunity to discuss studio management issues.