dbc Associates

The dbc Associate program has launched with 11 members who completed the Design-in-Business strategy workshops. They also completed design audits with a number of Victorian businesses.

The workshops

The workshops showed designers how to re-think the strategic role of design within a client’s business.

Designers were shown techniques for evolving design from a service/support/aesthetic activity to a core, strategic business role.

The program showed how design professionals can become credible, trusted, strategic business partners.

Designers learned how to broaden their thinking and to speak about design as integral in business strategies.

The associates

APR Creative     Raewyn Metcalfe
Bradyart    Brady Hancock
Brandhouse    Chris Waldron
CN design    Chris Nuske
design partners    Karen Sedgwick
G4 graphics
   Rosanne Green
Helen Dean design    Helen Dean
Imprint Marketing & Design
   Kerry Holland
Level 91
   Damian Newton
Liquid Creativity    Sue Palmer
Studio Equator    Carlos Flores

Read some of the case studies from the Design-in-Business Strategy program.