Greg Branson

Greg’s passion is the research and development of methods that improve design management and design’s role in business.

With Carol Mackay he established Mackay Branson design in 1984. They built the practice up to employ 11 designers with clients in government, insurance, hardware and pharmaceutical sectors. Underpinning this growth was a development of systems and methods that managed the design process. Greg was responsible for new business development using skills developed in marketing agencies in Melbourne and Sydney.

Greg has long been involved in the Australian design community with a two year term as President of the Australian Graphic Design Association (AGDA) Victoria and a national councillor for AGDA.

In 2005 he founded the Design Business Council (dbc) to provide design management professional development for designers and design clients.

Greg has developed a series of dbc workshops to help designers manage their business better along with a series of workshops that show business owners how they can profit from design.

Greg has travelled in Europe, the USA and UK to research the role of design in business. He is a member of the US based Design Management Institute (DMI) an organisation that conducts extensive research into design management, design practice, design strategy, design thinking and design effectiveness.

Greg has drawn on his personal research overseas and the DMI research to develop the Design in Business program for designers, and SMEs who want to use design.
He developed a series of seminars for presentation to SMEs within the South Eastern Business Network. These seminars showed how design management, design strategy and design thinking can aid an SME.  They were based on work Greg undertook with four Victorian SMEs; Volgren, Unitex, Sanbrook Holdings and Express Promotions.

Greg is active on a range of curriculum committees, at VCE, TAFE and University level as well as being Chair of the industry advisory committee for the Communication Design Department at the Royal Melbourne Institute of Technology University.
He also chairs the industry advisory committee for the Australian Academy of Design.

Contact Greg Branson.